In 2024, CarePartners Pharmacy underwent a full visual refresh to better reflect its evolution as a modern specialty and infusion pharmacy, one focused not just on clinical excellence, but on compassionate, relationship-based care. The rebrand came at a pivotal moment as the company expanded its services and looked to reinforce its identity as a trusted, forward-thinking partner in healthcare.

The new identity is anchored by a clear, confident slogan, “Your Partner in Every Dose”, which encapsulates the pharmacy’s commitment to supporting patients and providers through every step of treatment. Visually, I introduced a cohesive suite of redesigned marketing materials that included updated brochures, patient education documents, trade show displays, and digital assets. Clean lines, a clinical yet approachable color palette, and modern typography were used to communicate trust, expertise, and warmth.