In 2025, following its acquisition by CarePartners Pharmacy, EPS Rx entered a critical period of transformation. The challenge: integrate into a larger healthcare organization while preserving the distinct identity and reputation EPS had built as a specialized pharmacy services provider.

I was brought in to lead the creative direction for this rebrand and crafting a visual identity that reflected the evolving partnership while honoring EPS Rx’s standalone value. The goal was to build a co-branded system that conveyed alignment with CarePartners' mission and standards, while allowing EPS Rx to speak directly to its own audience with clarity and confidence.